San Jose (PRWEB) January 6, 2011
HiveMind Marketing, Inc. announced today the launch of a powerful, new ecommerce website for Oakland-based client L.N. Curtis & sons. Featuring thousands of products for "Tools for Heroes", the redesigned site marks a new beginning for the company in expanding beyond its brick-and-mortar heritage to provide a stellar online shopping experience that meets the needs of their special clientele.
"We're very excited about the possibilities this new website brings to our client, L.N. Curtis & sons," said Tom Lauck, president and CEO of HiveMind Marketing. "What started out as a modest ecommerce capability has transformed into an integrated solution that more fully meets their needs and the needs of their customers. We hope to continue our collaboration on future projects to promote the site via search, social, and email marketing."
The Tools for Heroes(R) web site is built around a powerful content management system that enables non-HTML proficient staff to add products, as well as change product descriptions and pricing, without involving IT or outside vendors. The site also integrates with L.N. Curtis & sons' ERP system, streamlining operations with up-to-date order and inventory information. Separate portals for firefighters and law enforcement personnel simplify the shopping experience. Now, emergency responders can order the equipment and gear they need whenever they have spare time in front of a computer.
Roger Curtis, Marketing Manager at L.N. Curtis & sons, states, "The new ecommerce website allows our busy customers to order when it's convenient for them. Firefighters and law enforcement personnel work around the clock, and now they have a way to purchase 24/7 from a source who understands their needs and time constraints. The U.S. market is highly attuned to online shopping, and L.N. Curtis & sons is pleased to deliver this type of shopping experience to emergency responders."
Tim White, Director of Technology and Internet Marketing at L.N. Curtis & sons, added: "Combining a fully integrated ecommerce site with existing ERP and shipping systems was a natural expansion of our business model, and is the vanguard of our strategic plans to provide excellent products and service across our market. The initial launch of http://www.lncurtis.com contains over 2,000 products for individual firefighters and law enforcement personnel with plans to rapidly expand to include our full product catalogs of over 50,000 products. This is an exciting time for the company."
About L.N. Curtis & sons
As one of the most successful distributors of emergency responder equipment in the United States, L.N. Curtis & sons has a long history with emergency responders. For over 80 years, the company has strived to provide safe, reliable and effective tools for heroes. Through the dedicated service of loyal employees (many who have served the company for multiple decades and through multiple generations of their family), the company looks forward to serving emergency responders for many generations to come.
About HiveMind Marketing, Inc.
Founded by Tom Lauck, a long-time Silicon Valley marketing practitioner, HiveMind Marketing, Inc. is focused on website design and development, as well as email, search engine and social network marketing to help companies generate and increase demand.
HiveMind Marketing understands that today's marketing requires targeting and engaging audiences that interact with information in new and varied ways, including traditional websites, online stores, blogs, RSS feeds, and social and professional networking sites. Marketing in this type of "hivemind" environment isn't something that can be done from the outside inait must be done from the inside, as a participating member of a larger collective audience.
HiveMind Marketing focuses on helping its clients participate directly with their target audiences, connecting them with the people they want to reach, helping them communicate effectively across different, modern mediums to meet needs and achieve objectives.
With offices at 111 North Market, San Jose, California, in the heart of Silicon Valley, HiveMind Marketing has worked with clients across a variety of industries including high tech, biotech, and clean tech. For more information, please visit http://www.HiveMindinc.com.
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